MIC ENGLISH

Communications - Mobile Handheld Devices

Data Spotlight: The Taiwanese Mobile Phone Industry, 1Q 2013

January 31, 2013 / Eddie Han

19 Page, Statistics Report

Abstract

In the fourth quarter of 2012, the shipment volume of the Taiwanese mobile phone industry is estimated to have reached around 69.65 million units, up 50.6% sequentially. The industry's ASP (Average Selling Price) is estimated to have grown slightly to US$216 compared to the third quarter, thanks to the reduced shipment volume of low-priced feature phones and the massive shipment volume of mid-priced and high-priced Smartphones. It is expected that Taiwan's feature phone shipment is anticipated to continue to be impacted by the replacement effect of entry-level Smartphones. In the first quarter of 2013, the shipment volume of the Taiwanese mobile phones is expected to reach around 53.1 million units, down 23.8% sequentially, with feature phones disappearing from Taiwanese makers' product portfolios.

Table of Contents
Taiwanese Mobile Phone Shipment Volume, 1Q 2011 - 2Q 2013
Taiwanese Mobile Phone Shipment Value and ASP, 1Q 2011 - 2Q 2013
Taiwanese Mobile Phone Manufacturer Volume Ranking, 1Q 2011 - 4Q 2012
Taiwanese Mobile Phone Shipment Volume by System Technology, 1Q 2011 - 4Q 2012
Taiwanese Mobile Phone Shipment Share by System Technology, 1Q 2011 - 4Q 2012
Taiwanese Mobile Phone Shipment Volume by Price Point, 1Q 2011 - 4Q 2012
Taiwanese Mobile Phone Shipment Share by Price Point, 1Q 2011 - 4Q 2012
Intelligence Express
Research Scope & Definitions

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